One of my favourite online stores, Hush, is doing some exciting things right now.
First up, they are currently hosting a “pop in” store. Not a traditional pop up shop, but rather an opportunity to touch, see and try on pieces from the autumn collection, meet some of the team and experience a physical manifestation of all things hush.
There isn’t actually any stock on site, but you can place orders in store and they’ll normally be received by post the next day. Alternatively, you can make a note of what you want at the time and order online later.
Hush have said that this will be their first such store and that they are hoping to roll out the concept across the country in the months ahead – I’m putting in a word for the West Midlands! Here’s to hoping!
The pop in store is located at 273 Fulham Road, SW10 9PZ. It’s open 17th-27th September. Opening hours are Monday-Saturday 10am-7pm and Sunday 11am-5pm.
The next bit of news concerns an exciting new campaign. Hush have created 1,000 ‘lucky’ sweatshirts.
The sweatshirts cost £45 each – and Hush will donate £37.50 (£45 – VAT) from each sweatshirt sold to Breast Cancer Now to help the fight against a disease the impact of which will unfortunately probably affect all of us directly or indirectly during our lifetimes.
It’s part of an ongoing campaign Hush have introduced, whereby every season they will design and sell a new ‘lucky’ product to raise money for (and awareness of) causes that affect us women.
For a limited time are going to make 500 of them available for pre-order on our website before they go on general sale at the beginning of October.
I love the philosophy behind the campaign – by women for women. They’ve calling it ‘lucky’ not only in recognition of the role luck plays in all our lives but also as a celebration of our shared feminity and in particular our relationships with each other.
I’ve pre-ordered my sweatshirt already and can’t wait to wear it next month (look out for it featuring in an outfit post coming your way soon!).