My wardrobe is a veritable rainbow of blacks, greys, whites and navys. I’m not really one to add too much colour to my outfits. If it comes in black, I’ll probably choose that option.
So when No7 asked me to get involved in their #ColourYourWay campaign I thought it might be a fun way to express myself in an unusual way.
The No7 Colour Your Way campaign uses powerfully contradictory statements about colour and feeling in a bid to inspire women to play with colour cosmetics in a new and exciting way that’s personal to them and in a way to help them empower themselves.
No7 have totally transformed the usual approach to colours and the feelings associated with them: serious pink, fiery blue, quiet red, sunny grey, hot green, electric nude and cool orange.
I’ve been adding a flash of green around my eyes for sunny Sunday drinks at the pub, a pop of blue on my nails to accompany an all-black look for the office and a hint of orange on my lips for lazy weekend brunches. So far, I’m loving playing with colour in unusual situations.
How do you Colour Your Way?
*The new ad will continue No7’s commitment to using real women as all women featured in the campaign have been ‘street cast’ from all walks of life, and none of their images have been retouched or airbrushed.