For the past few seasons I’ve been lucky enough to find myself at Somerset House to experience the spectacle of London Fashion Week. As a fashion blogger times have changed over the years and getting a pass for LFW can seem daunting. It needn’t. When I applied for my first season there was no application process specifically for bloggers, so we applied for press passes. This was fine for a few seasons but as the numbers of bloggers applying increased, so the BFC got wise to it and decided to open applications specifically for bloggers. This has sparked some debate about whether or not bloggers should be seen as something different to the press, and whether or not this might actually be a good thing. But that’s not the point of this post. Instead, I have been contacted by a few readers asking how I got my bloggers’ pass and whether it was easy. So I thought, in true blogger style, that I would write a post about my experience!
First off, the application process itself is easy as pie. Go to the London Fashion Week pages and hit the “Register Now” button at the top of the page. Registration opens just a few weeks after Fashion Week closes and you can find out exactly when by following @LondonFashionWk on Twitter.
You’ll need to attach your stats. This might seem a little daunting as it seems to be some kind of trade secret within blogging as to what warrants a good or bad visitor rate. Well, I’ve read different accounts of what you need for an application but when I picked up my pass at the weekend I was told that they’re looking for 5,000 unique visitors a month.
Despite applying early and attaching my stats, I have yet to receive a fast track approved application for Fashion Week since switching from the press pass to the blogger pass. Again, I decided to ask about this at the weekend and was told that there were simply so many applications for blogger passes that they usually give up and just validate on the day. So don’t be discouraged from attending if you haven’t had confirmation.
The pass is really for the exhibition and press rooms, so if you want to attend the shows, the pass is actually not so important. (Although I have managed to get into a few shows in the past – to stand at the back – by flashing a smile and my pass at the security guards!).
The London Fashion Week website has a whole page dedicated to the schedule and here you’ll find links to individual designer pages. There’s also a PDF sheet for all of the contacts for all of the designers showing on this page too. To get a ticket to any show, you’ll need to email these contacts and basically ask for a ticket. Don’t beg. Do not demand. My best advice is to send a short, polite email, explaining who you are and what your blog is about and that you are attending Fashion Week and would like to attend the show. Be sure to include a postal address too.
The thing with Fashion Week is that the invitations will not start to come in – if they are going to – until a few days before. A week in advance, if you’re lucky. So you’ll need to make a decision on attending regardless of these really. I usually try to combine my trip to Fashion Week with other fun London plans so that the pressure doesn’t fall completely on getting invitations.
For the most chance of securing a few invitations, look to off-schedule shows and Vauxhall Fashion Scout to request tickets. The best thing for your first season is to attend any and every show that you can and get some coverage on your blog for next season, which you can then point PRs to when applying for invitations. This is essentially how I ended up with a seated invitation at Jasper Conran this season. Two seasons ago I sneaked in, took a load of photos and posted the coverage. Last season I sent this over and was sent a standing invitation to the show. This season, I did the same again and was sent a seated invitation.
Anything else I missed that you want to know? Any more advice that seasoned Fashion Week attendees would care to share?
Heels seem like the obvious choice for any fashionista at Fashion Week but beware that you’ll be on your feet for many hours, queuing outside, standing at shows and running between venues, so make sure to pack a pair of folding pumps for your handbag.
If you are wearing heels, why not choose Rockport’s shoe boots which contain specially designed technology by Adidas to protect the balls of your feet as you walk, or run!
If the idea of spending hours in heels is not your thing, choose a pair of pretty ballet pumps that will make a statement without the need for a high heel.
If, like me, you have to travel to Fashion Week, make sure you have a stylish case to pack all of your outfits into. It’s no good dressing well and then dragging any old suitcase behind you.
Make sure your handbag of choice is stylish yet also practical for all that you will need to carry with you, from your camera to your tablet, your invitations to your spare flat shoes.
What accessories will you be packing for Fashion Week?
It’s the million dollar that all fashion bloggers ask themselves at this time of year, What do I pack for Fashion Week?
Next week Fashion Month kicks off in New York, before heading to London, then Milan and fianlly Paris. For me, Fashion Week is in London and I usually attend for the first three days so I thought I’d share my packing tips that I’ve picked up over the past three or four seasons:
The past couple of seasons have seen the rising trend of print cigarette trousers which are both a great practical piece for running between show venues but also make the required statement.
If you’re up for making a real statement and fancy your chances at getting street style snapped whilst on the cobbles at Somerset House, clash your print trousers with a print tee for maximum impact.
If, like me, clashing prints isn’t your thing, team your print trousers with a plain black top. However, the Asos top above has the added interest of the peplum to bring a little extra to your look.
In case the weather takes a turn for the worse, I plan to pack a stand-out knit, like the mint one by Reiss, which will go with my trousers too.
Make sure you have at least one piece of statement jewellery with you to update your look as you please.
It’s not Fashion Week without a fancy dinner or drinks reception. To save on space, pack a dress that will work for daytime and can be upgraded for the evening with a nifty footwear change and the addition of nighttime accessories.
February Fashion Week is never warm. Anywhere. So many sure to have a coat or jacket with you that will go with all of your outfit choices. A leather jacket always goes with everything!
Come back next week for my guide to Fashion Week accessories.
What are your top tips for packing for Fashion Week?
I am currently a little bit obsessed with the idea of a leather skirt. I have yet to find “the one” but my Pinterest Style Pinboard is quickly filling with photos of leather skirts and I have been busy imagining ways to style my future leather skirt. Here are three ways to make sure your leather skirt does all of the talking:
The sports trend was huge for SS12, as London hosted the Olympic Games, so designers used this inspiration for their collections at Fashion Week. In fact, the trend brought with it one of the biggest “it” trends of 2012: the wedge trainer.
For 2013, the trend continues. This year, the trend is a little less gym-wear and a little more luxe-wear:
Choose fitted shapes so you look less like you’re about to run on the treadmill and more like you’re about to walk down the runway;
Make like Christopher Raeburn (top right) and Ashish (bottom left) and add sequins to your sports’ look to dress it up;
With the Boxing Day sales kicking off today, it seems like the perfect opportunity to remind ourselves of the top trends for Spring Summer 2013. As AW12 nears it’s end, it seems more frugal to shop the sales for SS13 in order to make sure your purchases aren’t out of date too soon.
1. Graphic Prints:
As seen on the catwalks at Mary Katrantzou, Marc Jacobs and Holly Fulton, graphic prints are hot, whether you choose to wear them as an entire outfit or just on top or bottom:
2. Irridescent Shimmer:
As seen at Diane von Furstenberg, Christian Dior and Jonathan Saunders for SS13. This is the perfect trend for summer parties:
Earlier in the summer I was lucky enough to win a weekend break to the Polish capital of Warsaw and next week, the boyfriend and I are off on our trip for a little Christmas fun in the cold! I love that crisp freezing weather that you get in central and eastern Europe at this time of year but I am often not prepared for just how cold it will be and end up bemoaning my lack of warm layers rather than enjoying the experience. This time I have a fool-proof plan that will mean I am lovely and toasty as I enjoy the snow and delights of a new city: Uniqlo’s Heattech!
We’re away for three nights and nearly four days, so I need to be able to keep warm and layer up for just over a weekend. My favourite Orla Kiely for Uniqlo smock dress (1) will form the basis for one outfit. I love the cute Peter Pan style collar and the kitsch retro pattern. I’ll no doubt be adding a heattech layer underneath the top and will definitely be wearing the dress with my trusty Heattech knitted tights (2) which are the warmest things I have ever put on my legs!
A cashmere scarf (5) is a necessity in the cold weather for keeping the chill of your neck – and, in extreme circumstances, can be wrapped around your head too! Etre’s amazing Touchy wool gloves (9) with their missing thumb and index fingertips give you the freedom to text, tweet and touch—while also allowing you to snap photos, take notes and shoot film in wintry conditions – perfect for a cold winter holiday.
There’s no question that boots are the only shoes suitable for a cold and snowy holiday destination. For days spent walking and sight-seeing through the cold and potential snow, my EMU boots (7) will be my best friend. I wore a previous pair to death on a trip to New York a few winters ago. The furry sheepskin lining kept my feet warm and the ridged rubber sole makes them safe, whilst the waterproof treated leather makes them ideal for any weather conditions. For evening, I plan to pack my Ash ankle boots (6) for a smarter look whislt still keeping warm.
Be sure to check back next week for photos and stories from our travels.
Add a belt. Got a party dress you’d like to wear but it’s not brand new? Update it by cinching it in at the waist with a new belt.
A pair of statement earrings will take an outfit to the next level of glam. Choose a pair that don’t just dangle, make sure they sparkle too.
Add a pair of Mi Clips to an old pair of shoes for an instant party update. And if you haven’t got time to get a pair, grab a pair of your mum’s biggest clip on earrings from the 80s! They’ll work just as well.
Regular readers will know that I am a huge fan of the essential wardrobe brand, Baukjen. They will also know that one of my favourite pieces is the Pippa Stripe dress (that I blogged about here and wore here). Baukjen has put together a video showing three different ways to style this wardrobe essential: