This week is Climate Week, simply put, it is: Britain’s biggest climate change campaign, inspiring a new wave of action to create a sustainable future.
In its second year, Climate Week offers an annual renewal of our ambition and confidence to combat climate change.
With high street favourite, H&M, supporting Climate Week in 2012, there are a few ways in which we can start to combat climate change at home, in the way we dress and care for our treasured possessions, our clothes!
- During Climate Week, 12-18 March 2012, you can recycle your unwanted clothes at H&M in support of the British Red Cross.
Get spring cleaning your wardrobe and take a full large carrier bag of any brand of clothing you no longer want to selected H&M stores* during Climate Week 2012 and you’ll receive a £5 voucher to use on your next purchase at H&M stores before the 30th April (in store only).
One bag of donated clothing could raise £10 for the British Red Cross to help flood prone communities in Bangladesh prepare for disasters caused by climate change. Recycling garments also helps to reduce your carbon footprint and extend the life of your garments.
*The 16 stores participating in the garment recycling initiative are listed below:
234 Regent Street, London • Westfield White City, London • Westfield Stratford, London • 174-176 Oxford Street, London • 213-219 Camden High Street, Camden, London • 181-185 Western Road, Brighton • Midsummer Place, Milton Keynes • Upper Mall West, Bullring, Birmingham • 41-43 High Street, Birmingham • Trafford Centre, Manchester • 9-15 Church Street, Liverpool • Cribbs Causeway, Bristol • Buchanan Galleries, Glasgow • 85 Princess Street, Edinburgh • St Nicolas Centre, Aberdeen • 171 Victoria Square, Belfast
- Make sure that when you get down to H&M with your unwanted clothes, why not pick up the limited edition, low carbon, 100% organic cotton t-shirt design by Katharine Hamnett for H&M and Climate Week in support of the Environmental Justice Foundation (EJF)?

The t-shirts will be available both for men and women, priced at £9.99. 25% of the sales price of this product will go to EJF’s No Place Like Home campaign for climate refugees.
This t-shirt represents how fashion can be part of the solution to combating climate change.
- H&M are also encouraging customers to think carefully about what happens to the clothes they buy after they have left the store.

- Energy distribution during the lifetime of a cotton T-shirt. The “use” phase covers: washing 25 times at 60°C, with tumble drying and ironing. (Source: “Well dressed?” By: University of Cambridge Institute for Manufacturing)
There are a few easy tips that we can all do to help reduce the carbon footprint of our clothes:
- Don’t wash clothes unnecessarily: Don’t wash clothes that are not dirty. Often, airing and brushing clothes is enough.
- Lower the washing temperature: H&M always labels its garments with the highest permitted temperature. But you can select a lower washing temperature to save energy. Most detergents wash just as well at lower temperatures. Washing at 40°C uses around half as much energy as washing at 60°C. H&M recommends that heavily soiled clothes and underwear are always washed at the highest temperature allowed. But do not wash your garments at hotter temperatures than stated in the washing instructions.
- Fill your washing machine: Sort the clothes by colour and washing temperature. Fill up your washing machine, but don’t stuff too much in. A washing machine is full when you can place a clenched fist on top of the washing without compressing the clothes. Use an energy saving programme – most modern washing machines have one.
- Choose an eco-friendly laundry detergent: Use an environmentally friendly detergent that is free from optical whiteners and phosphates, since these have a negative environmental impact when released into nature. Dose the detergent as stated on the packaging. Overdosing detergent will not make your clothes cleaner. To get the dose right, you need to know whether you have hard or soft water. Avoid fabric conditioners, although H&M recommends that acrylic garments are washed with fabric conditioner to counter static electricity in the garment after washing.
- Avoid dry cleaning: Dry cleaning is a process in which the clothes are cleaned using an organic solvent. Dry cleaning has a negative environmental impact when the solvent is released into nature. A small proportion of H&M’s garments are dry clean only, because they contain details or materials than could change colour or become misshapen by washing at home. Today, there are also greener methods of dry cleaning that clean the clothes using only carbon dioxide reclaimed from industry. This type of dry cleaning therefore does not release chemicals.
- Leave your washing out to dry: It is preferable to leave your washing out to dry since tumble drying and drying cabinets use a lot of energy. To reduce drying time, spin the clothes well before taking them out of the washing machine.
- Give away your clothes! When you no longer have a use for clothes, give them to an organisation that can extend the garment’s life.
Personally I already do a lot of what is suggested above, I dry-clean winter coats once a year (usually after the winter, before I put them away for the summer) and I simply hang them out to air at other times. I tend to wash at 40°C or even 30°C for some things (except for towels and bedlinen and underwear). I rarely use the tumble-drier on our machine (and the new machine in our new house doesn’t even have one – but we do have a garden!) and I very rarely iron anything as I try to hang everything as neatly as possible to avoid ironing – cos I’m too lazy! I think that, however, many people don’t take into consideration the cleaning process when discussing the environmental impact of clothing, I know I hadn’t. Whilst we may be purchasing clothes made from fairtrade cotton or recycled fabrics, how many actually consider the impact of their tumble-drier or their ironing? My mother irons everything, even bedsheets and pillowcases! In today’s world of fast-fashion, which, actually is more environmentally friendly: throwing away an item of clothing after wearing it only once, or washing it at 60°C, tumble-drying it and ironing it?
How do you care for your clothes and for the environment? Or is this not a consideration you take?